It is always easy for you to think that you need something for your business just because you see it working for someone else’s business, but unfortunately that is not always case. In most cases, one size does not fit all when it comes to different types of tools and they may just end up wasting you money instead of bringing in more customers, and with that more money. The same goes for explainer videos, so in this article we will give you some pros and cons and let you decide for yourself if they are something that your business needs or not.
It probably won’t cost you and arm and a leg
The way that technology has been improving means that things that were once super expensive can now be acquired for a noticeable lower price, and this also goes for video advertisements like an explainer video. While television commercials still cost a fortune to make, an online video, which will also act as a commercial, will only cost you a fraction of the price and in most cases it can even provide you with a better return of investment because you can use it for multiple purposes.
They can be multi-purpose
Remember those multiple purposes? Well explainer videos can be used for way more things than just an advertisement online. Since you will be the owner of the video that means that you can use it in any way that you like in multiple aspects of your business. You can post it on YouTube which is the biggest video platform on the internet, you can post in on your company’s website, include it in email newsletters, upload it on different social media sites and even take it with you to different trade shows and presentations that you may be holding. In our opinion, this really is a way for you to get the most for your buck.
You can be scammed if you are not clever
This is one of those cons that aren’t a con for everyone, but it is still something that you need to be mindful of. If you decide that do-it-yourself type of approach isn’t for you and you want to hire a company to do it for you, then you really need to be careful. There are a lot of companies out there that claim they can give you the best video possible and will overcharge you as a result, but most of them aren’t really worth it and in the end there is the possibility for you to find yourself with a product that is simply mediocre and may end up causing you more damage, in the sense that it may make your business come across as unprofessional in the eyes of your customers, instead of bringing you benefits.
As we said in the beginning, there really isn’t a way for us to know what you feel is worth it and what isn’t so we are definitely going to let you weigh the pros and cons on your own and decide whether explainer videos are something that your business will benefit from. In our opinion, when done correctly, they can definitely be a great asset to your business that can really capture your audience and we feel it is worth the splurge.
Here some of the most popular articles that you can check: The Ingredients That Make Up Great YouTube Explainer Videos