Always keep your target audience in mind when choosing music for your explainer videos. After all, the main purpose of starting your brand is to delight customers. So customers must always be put first. For example, if you’re producing explainer videos Atlanta, you might want to use hip-hop, R&B or Neosoul. If you’re making web explainer videos Orlando, suffice to use pop, R&B, reggae or jazz. The point is to choose the kind of music that your target audience relates to.